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Consumer - May 30, 2022

Nairaland and Nigerian Politics


About Nairaland

Nairaland has recently become the latest hot topic in Nigerian political discourse. This article will discuss the importance of Nairaland Meme reproduction for the 2015 presidential elections. The first question that comes to mind when reading this article is “Why did you make it?”

Meme reproduction on Nairaland

The social media site Nairaland has become a popular topic of discussion in Nigeria, where users have discussed issues ranging from political to social. They used memes to mock both Jonathan’s PDP and Buhari’s APC. They also used textual wit to negotiate competing political claims.

This form of political rhetoric has now surpassed traditional politics as the most popular online medium for political discourse. This article examines the emergence and evolution of Nairaland memes, and how they are being used in Nigeria’s politics today.

Meme pictures in Nigeria have often featured the gmb/apc and gej/pdp parties as corrupt. The pig symbol has come to symbolize a variety of unsavory politicking styles. Nigeria’s political class has perpetuated a culture of impunity.

The political class promises to uphold the law but violates it with impunity. Memes in Nairaland serve to reinforce these memes, making them even more dangerous to our society.

Meme images of corruption and incompetence were frequently used by Nairaland candidates. A non-participant observed twenty Nairaland political discussions in October 2014 and January 2015. These discussions were analyzed using Critical Discourse Analysis (CDA), a methodology for studying contestation of power in images. Using the criterion for the CDA, I found that Nairaland meme pictures were reproducible and reinforced both sides’ positions.

These meme pictures were selected from twenty different discussions in the Nairaland politics thread. A critical discourse analysis framework was used to analyze each image.

This approach reveals the levels of political animosity and ineptitude within each discussion. Moreover, this research demonstrates the importance of Nairaland meme pictures for protest. The article is the first to show that a meme picture can have a powerful impact on politics.

Nigeria’s 2015 presidential electioneering

The results of Nigeria’s 2015 presidential election have led to rising tensions between the north and the south, and ethnic divisions have exacerbated the divisions.

This election has demonstrated the perils of ethno-religious campaign messages and questionable promises. Ethnic divisions have dominated Nigerian politics since independence. In the end, a combination of these factors determined the result of the presidential election.

The media was a major player in the electoral process in Nigeria, and its role as a willing tool of the elites is well documented. The media plays a vital role in mobilising voters along ethnic and religious lines, and they often publish hate speeches and questionable electoral promises.

Hansrod (2017) observed that the media plays a major role in the electoral process and that media-led campaigns tend to be laced with religious, ethnic, and sectarian pronouncements.

The political parties competing for the presidency were largely drawn from the same ethnic groups. The main candidates of the two major political parties were the incumbent President Muhammadu Buhari and the Peoples Democratic Party.

The two candidates also came from different ethnic groups, with Goodluck Ebele Jonathan hailing from the Ijaw ethnic group and Muhammadu Buhari from the Fulani community. However, he had a much smaller number of votes than the incumbent, thereby limiting the potential of ethnicity and religion in the country’s presidential elections.

In the aftermath of the election, rival political parties began to engage in violent activity. In late November 2014, the APC accused the PDP of state-sponsored violence.

While the State Security Service raided the APC’s office in Lagos, allegedly over voter card allegations, the APC accused the PDP of having connections with gunmen.

As a result, the State Security Service shot at APC supporters in Bori and burnt Jonathan’s campaign vehicle in Jos. This heightened tension and violence in Nigeria.

While some critics consider these political campaigns to be negative, there are more positive aspects of Nigeria’s recent presidential election. Many Nigerians saw the election as an opportunity to restore the sense of security and serenity to the country.

Among the many positive outcomes of the elections, these campaigns re-enforced the idea that a person’s vote is their own. They reaffirmed the concept of “one man, one vote”.

Goodluck Jonathan’s campaign promises were equally impressive. He pledged to generate 20,000MW of electricity within four years and increase it to fifty megawatts in 10 years. He also hoped to ban public officials from seeking medical treatment abroad.

He promised to implement the National Gender Policy, which prioritizes the ceding of at least 35% of appointive positions to women. The campaign is a crucial part of the Nigerian election, so it is imperative that the Nigerian news agency insists on the truth.

The evolution of Nigeria’s democratic consolidation can be regarded as a step towards the stabilization of democracy in the region. For the first time in Nigeria’s electoral history, the presidency was exchanged among competing parties.

While Nigeria’s presidency did not change hands before the 2015 election, alternation has been more notable at other levels of government. In addition to advancing democracy in the country, a successful presidential election will enhance its leadership role in the continent.

It can serve as a model for successful conflict resolution, a stalwart against undemocratic transitions. This will translate into better economic performance, which in turn will have a positive spillover effect on other countries.

The electoral process in Nigeria reflects the enormous challenges INEC faced when organizing the 2015 elections. Lack of infrastructure, poor education of the populace, and serious security challenges posed enormous challenges for INEC.

Due to these factors, the electoral process was postponed by six weeks. The National Security Advisor reportedly advised against holding elections in February.

In this regard, the election dates were shifted from the scheduled date of 28 March for the presidential poll to the eleventh day of April for the state House of Assembly elections.

In Nigeria, the 2015 presidential election was a test case for ethno-religious polarisation in the nation. During the presidential election, ethno-religious leaders play dual roles, acting as representative of political parties.

Ethno-religious considerations often polarize Nigerian voters. It is not surprising that Nigerian voters choose candidates who represent their ethnic group. Furthermore, access to state power allows the occupant of the office to share juicy contracts and political positions with members of their own ethnic group.


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